Archive for February 14, 2009

Sustainability for behaviour change in the fight against antibiotic resistance: a social marketing framework

Journal of Antimicrobial and Chemotherapy  February 2009  V.63  N.2  p.230-237

 Timothy Edgar1,*, Stephanie D. Boyd2 and Megan J. Palamé1

 1 Department of Communication Sciences and Disorders, Emerson College, 120 Boylston Street, Boston, MA 02116, USA 2 Alliance for the Prudent Use of Antibiotics, 2nd Floor, 75 Kneeland Street, Boston, MA 02111, USA

 Antibiotic resistance is one of today’s most urgent public health problems, threatening to undermine the effectiveness of infectious disease treatment in every country of the world. Specific individual behaviours such as not taking the entire antibiotic regimen and skipping doses contribute to resistance development as does the taking of antibiotics for colds and other illnesses that antibiotics cannot treat. Antibiotic resistance is as much a societal problem as it is an individual one; if mass behaviour change across the population does not occur, the problem of resistance cannot be mitigated at community levels. The problem is one that potentially can be solved if both providers and patients become sufficiently aware of the issue and if they engage in appropriate behaviours. Although a number of initiatives have been implemented in various parts of the world to elicit behaviour change, results have been mixed, and there is little evidence that trial programmes with positive outcomes serve as models of sustainability. In recent years, several scholars have suggested social marketing as the framework for behaviour change that has the greatest chance of sustained success, but the antibiotic resistance literature provides no specifics for how the principles of social marketing should be applied. This paper provides an overview of previous communication-based initiatives and offers a detailed approach to social marketing to guide future efforts.

 abstract

http://jac.oxfordjournals.org/cgi/content/abstract/63/2/230

 PDF

http://jac.oxfordjournals.org/cgi/reprint/63/2/230

February 14, 2009 at 10:48 am Leave a comment

Hepatitis B – A strategy for evaluation and management

Cleveland Clinic Journal of Medicine 2009; 76(1):19-35

 HESHAM M. ELGOUHARI, TAREK I. ABU-RAJAB TAMIMI and WILLIAM CAREY

 Link

http://www.ccjm.org/content/76/1/19.full.pdf+html

February 14, 2009 at 10:41 am Leave a comment

Hepatitis B virus infection: Understanding its epidemiology, course, and diagnosis

Cleveland Clinic Journal of Medicine Dec 2008; 75(12):881-889

 HESHAM M. ELGOUHARI, TAREK I. ABU-RAJAB TAMIMI and WILLIAM D. CAREY

 Link

http://www.ccjm.org/content/75/12/881.full.pdf+html

February 14, 2009 at 10:37 am Leave a comment

A Novel Diagnostic Target in the Hepatitis C Virus Genome

Plos Medicine January 2009

Jan Felix Drexler1,2,3, Bernd Kupfer2, Nadine Petersen1, Rejane Maria Tommasini Grotto4, Silvia Maria Corvino Rodrigues4, Klaus Grywna1, Marcus Panning1, Augustina Annan1, Giovanni Faria Silva4, Jill Douglas5, Evelyn S. C. Koay6,7, Heidi Smuts8, Eduardo M. Netto3, Peter Simmonds5, Maria Inês de Moura Campos Pardini4, W. Kurt Roth9, Christian Drosten2*

 1 Clinical Virology Group, Bernhard Nocht Institute for Tropical Medicine, Hamburg, Germany, 2 Institute of Virology, University of Bonn, Bonn, Germany, 3 Infectious Diseases Research Laboratory, University Hospital Prof. Edgard Santos, Federal University of Bahia, Salvador, Brazil, 4 University of São Paulo State (UNESP), Botucatu Medical School, Blood Transfusion Centre – Molecular Biology Laboratory and Internal Medicine Department, Botucatu, São Paulo, Brazil, 5 Virus Evolution Group, Centre for Infectious Diseases, University of Edinburgh, Edinburgh, United Kingdom, 6 Department of Pathology, Yong Loo Lin School of Medicine, National University of Singapore, 7 Molecular Diagnosis Centre, National University Hospital, Singapore, 8 Division Medical Virology/National Health Laboratory Service, Department of Clinical Laboratory Sciences, Faculty of Health Sciences, University of Cape Town, Cape Town, South Africa, 9 GFE Blut mbH, Frankfurt (Main), Germany

Full Text

http://medicine.plosjournals.org/perlserv/?request=get-document&doi=10.1371/journal.pmed.1000031

PDF

http://medicine.plosjournals.org/archive/1549-1676/6/2/pdf/10.1371_journal.pmed.1000031-S.pdf

En Español

http://medicine.plosjournals.org/archive/1549-1676/6/2/supinfo/10.1371_journal.pmed.1000031.sd004.doc

February 14, 2009 at 10:32 am Leave a comment


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